It’s the gold-rush formula for getting rich quick off the internet. It’s been around for years, but in spite of the fact that most wannabe affiliate marketers fail spectacularly at it, the craze for …
For every forward step people take down the purchase funnel to buy goods and services, they take two steps back on account of distrust. As consumers in our internet based world, we’re less inclined to …
“Cognitive bias is a systematic pattern of deviation from norm or rationality in judgment, whereby inferences about other people and situations may be drawn in an illogical fashion.”
In other …
There is so much talk about firing employees, but there often comes a time in a marketing agency’s career when you have to fire a client.
It’s a tough call. There’s revenue involved, the rapport …
Firing an employee is never easy. No matter what the cause for dismissal is, the very fact that you have to participate in this awkward, goodbye conversation is destabilizing on so many …
Entrepreneurs worry about whether they work hard enough to deserve success. Especially new entrepreneurs who believe that unless they clock long hours every single day, their business is going to …