The writing’s on the wall. Get mobile-friendly or perish. As Google’s move towards mobile-first indexing is gathering momentum in 2018, your digital existence has to keep up with the changing …
7 Reasons To Create E-books As Part Of Your Brand-Building Strategy – And 13 Ways To Market Them
In order to sell a product or service in the digital marketplace, you have to build content around them. After all, 70%-80% of people are going to research a company online before visiting a store or …
The Voice Search Revolution Is Coming! 8 Tips To Make Sure You’re Prepared For It
There was a time when people hesitated to use the voice search technology to ask a question. They preferred to type their queries on a keyboard or keypad instead, because: a) Their questions …
Negative Social Media Comments: 8 Ways To Face It With Your Head Held High And Dignity Intact
“If you don’t have any haters, you’re not pushing the boundaries” – Neil Patel If you have done any amount of marketing on social media, you already know that negative feedback is an unavoidable …
Why Customer Reviews Are The Icing On Your Multi-layered SEO Cake
For every forward step people take down the purchase funnel to buy goods and services, they take two steps back on account of distrust. As consumers in our internet based world, we’re less inclined to …
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Cognitive Bias Marketing: How To Convert Potential Leads By Using The Psychological Upperhand
“Cognitive bias is a systematic pattern of deviation from norm or rationality in judgment, whereby inferences about other people and situations may be drawn in an illogical fashion.” In other …